Artetica begins on a warm July evening in 2022, in Milan.
Sergio Di Pilato is an architect, and if he were an abstract concept it’d be form.
Giorgia Conte is an artist and fashion designer, and if she were an essence it’d be color.
Artetica was born from the synergy of these two elements and a creative and emotional connection. It emerges from the need to bring together certain art forms: design, fashion and architecture, and at the same time convey the ethical philosophy of sustainability and inclusion. From the union of these three words art, aesthetics and ethics arises the term artetica. A word also used to describe restless people, unable to sit still with their hands.
And, we like to add, with their minds.
Artetica is a bridge between the past and the future.
On the one hand, it aims to make the cohesion between beauty and sensitivity to the environment and people possible, working as a studio for architectural and interior design and providing a consultancy service in the field of style and fashion. On the other hand, the selection of vintage or pre-loved pieces goes through careful research, to restore life and value, discouraging overproduction and all that goes with it; creating the possibility of sustainable shopping. In fact, we prefer branded items that are synonymous with quality and originality, which can also be an inspiration to design for the future. We choose clothes and objects for all minds and bodies, because we believe in the uniqueness of individuals.
Web Design & Development
Margherita Motta
Videomaking
Camilla Umbaca
Photography About
Martina Maiello
Photography Fashion
Zoe Beltran
